Projects

Case studies and selected work.

Canva Apps SDK Content Publisher intent

Platform design that scales Canva to the publish & distribution ecosystem.

Product designAPI designCanva Apps SDK

Buildkite

Activation from 8 hours ⏩ 1.8 minutes. Design→code a visual & interactive Product-Led Growth engine.

Growth designReactDevEx

Qantas Holidays

0→1 at speed—greenfield to full business unit, winning the ideal customers and market share in a fiercely competitive space

Product designUser researchStrategy0→1